Choose a dominant room language before buying individual pieces.
Build a Mid-Century, Nordic or mixed direction from timber, visual weight, colour and daily use so the room stays coherent instead of becoming a catalogue of styles.
Shared Apollo decision engine
Describe the project.
Decision method
ROOM + ROUTINE → DOMINANT LANGUAGE → TIMBER → VISUAL WEIGHT → COLOUR → LIGHT → SUPPORTING STYLE. The 70/30 idea is a design starting framework, not a mathematical rule.